$25 billion institution positions itself for the next decade of digital growth
OMAHA, Neb., November 11, 2015 – D3 Banking, a leading innovator in data driven digital™ banking, announced today that Memphis-based First Tennessee Bank licensed its digital banking platform. D3 Banking offers a comprehensive, innovative set of digital services accessible from any digital device including laptops, smartphones and tablets. The platform will help First Tennessee Bank reduce costs and complexity while offering a consistent, personalized user experience for its 438,000 digital banking customers.
Bruce Livesay, chief information officer at First Tennessee’s parent company, First Horizon National Corporation, commented, “Our mission is to be the best at serving our customers, one opportunity at a time, and no channel is more vital to being able to deliver on that promise than digital. We performed an extensive review of the industry’s digital offerings and found that our business and technical strategies most closely aligned with that of D3 Banking. They distinguished themselves with a complete set of banking services, architected for timely integration, accessible from any digital device and powered by a data analytics capacity that will help us personalize our assistance to our customers. ”
D3 Banking’s data analytics allow users to get a complete view of their financial patterns and planning while offering First Tennessee Bank the ability to retain and analyze this data to provide personalized advice and services for its customers. Its single platform enables the bank to maintain control over fundamental banking services such as account-to-account (A2A) transfers, person-to-person (P2P) payments and bill payment services, lowering costs while creating a better customer experience.
“Our scalable and proven architecture offers First Tennessee Bank the ability to embrace a future that will have exponentially more digital activity than is seen today,” said Mark Vipond, CEO of D3 Banking. “Our highly configurable solution will allow the bank to establish a competitive advantage, control their future and decrease the cost of their digital services. Customers will have a single, consistent user experience with intuitive design and powerful analytics at their fingertips, no matter what digital device they use.”
With the digital landscape rapidly evolving into a consortium of devices and associated functionalities, the approach used by many organizations that requires multiple products and heavy customization is unsustainable. D3 Banking provides a flexible digital banking platform that can be tailored for every financial institution’s business goals. This gives financial institutions an unprecedented level of flexibility and choice when it comes to addressing the needs of a growing number of users, demographic segments and access points.
About First Tennessee Bank and First Horizon
First Tennessee Bank is part of the First Horizon National Corp. (NYSE:FHN) family of companies. First Horizon’s 4,300 employees provide financial services through more than 170 First Tennessee Bank locations in and around Tennessee and 26 FTN Financial offices in the U.S. The company was founded during the Civil War in 1864 and has the 14th oldest national bank charter in the country. First Tennessee has the largest deposit market share in Tennessee and one of the highest customer retention rates of any bank in the country. FTN Financial is a capital markets industry leader in fixed income sales, trading and strategies for institutional clients in the U.S. and abroad. First Horizon has been recognized as one of the nation’s best employers by Forbes, Working Mother and American Banker magazines. More information is available at www.FirstHorizon.com.
About D3 Banking
D3 Banking reduces the cost and complexity of digital banking by providing a single code base solution that can be accessed via laptop, smartphone, or tablets. The company provides responsive web design in a scalable transactional environment to deliver a consistent user experience anytime, anywhere, on any device. Its Data Driven Digital™ banking leverages a powerful, proven analytics engine that allows financial institutions to personalize their product and service offerings for each unique customer. More than 240 institutions in the United States use products and solutions from D3 Banking.